When you’re fielding multiple web design proposals, after a while they all start to look the same.
You might be tempted to just go with the cheapest option, but remember, your website is the first thing many customers see. Choosing the right web design proposal means gaining customers, building your brand, and solidifying your credibility.
Follow these 7 tips for choosing a web design proposal to drive your company to online success.
1. Keep Your Target Market in Mind
The most important thing to keep in mind when choosing a web design proposal is who your website is built for.
Your answer will differ based on what your company or service provides.
Whether you are a business-to-business or business-to-consumer company, it is imperative that your website is user-friendly. While you are weighing different web design proposal options, ask yourself which ones are easiest for your customers to use.
Choose a website design that caters to your clients’ needs. This is especially important for e-commerce sites or interactive material.
Make sure the information and functions customers rely on from your website are easy to find and easy to use.
Your website’s visual design should also reflect your target market. Keep your clients’ age group, interests, and preferences in mind when looking at web design proposals’ overall layout and look.
2. Be Intentional about Branding
Branding sets your website apart from competitors in your field.
You may think branding is an unnecessary frill for your business if you operate in the business-to-business or industrial sector.
In today’s digital market strategic branding is vital to survival.
Everything from your website’s color scheme to font selection should reflect your company’s brand. Before looking at a web design proposal, decide what your brand represents to you and your customers.
Do you want to project a fun, approachable brand image or do you want your clients to see you as a respected authority?
Your website’s design should reflect a cohesive brand image on all pages. Choose a web design proposal that accomplishes that goal.
3. Take Advantage of SEO
Search engine optimization is a powerful digital marketing tool that boosts your website’s ranking on search engines like Google and Yahoo.
93% of online transactions begin on a search engine, so your website’s ranking on search engines makes a huge impact on your business opportunities.
Your company can’t afford to lose customers because you rank on the last pages of search engine results.
Search engine optimization is a great asset to small businesses and big firms alike as it is an inexpensive and long-term strategy.
Search engine optimization broadens your company’s visibility, increases organic traffic, and gives valuable insights into your customers’ behavior.
4. Ensure Social Media Integration
Social media allows your clients to interact with your brand and builds a relationship with clients.
Social media marketing reaches new clients and acts as a powerful targeted advertisement strategy.
Pay attention to your customers’ preferences and habits. What do they value?
If your customers want to be informed about new products and trends in their industry, consider starting a blog on your website. Link this blog to a Twitter account to reach more potential customers.
If your customers seek inspiration, visual sharing sites like Pinterest and Instagram could help you build a larger client base and interact with customers on a closer level.
While social media marketing may seem overwhelming, it is a great way to target specific customers based on area, demographic, and individual needs.
5. Choose a Dynamic Web Design Proposal
Your website should be dynamic.
To stay relevant, make sure your website can be updated frequently with new information and new technology.
As social media and multimedia trends are ever-changing, it’s important to keep the dynamic nature of the internet in mind when picking a web design proposal.
Also, it is very important that your website is viewable on mobile platforms.According to a Google statistic, 50% of local mobile searches lead customers to a physical store.If your website is hard to view from smartphones, you’re losing a significant potential customer segment.
Perform a website audit every so often to make sure your site is updated, working properly, and easy for customers to navigate.Updating your website frequently will set you apart from your competition and show customers you care about their needs.
6. Don’t Forget Your Competition
When choosing the best web design proposal for your business, keep in mind what your competition is doing online.
Don’t copy your competitors, go above and beyond what they’re doing to attract customers.
If your competitors are using SEO, social media marketing, and have engaging multimedia content, your company needs to do the same.
Pay attention to competitors’ website designs.
Try not to use the same color schemes or general layout, or else it may look like you are copying your competitors. While it’s important to keep up with the competition, the only way to win is to beat the competition.
Tailor your website to your clients’ specific needs and interests. Make a site that gives them something others in your industry don’t.
Make your site’s web design easier to use, more visually engaging, or more interactive to get a competitive edge.
7. Trust Your Gut
If you keep the above tips in mind, it’s best to go with the web design proposal you like the most.
It may have similar elements to other proposals, but for some reason, you simply like it better than the other proposals.
Trust your gut feeling and choose that proposal.
If a specific design proposal resonates with you and your brand, it will likely resonate with your customers.
Choose the Best Web Design Proposal
In a sea of options, these 7 tips will ensure you choose the best design proposal for your brand. If you look at the proposals with a clear vision of what you want, the choice is easy.
Summation X offers top-tier web design and development services, as well as SEO and social media marketing support.
Get a free consultation today to start building the best website for you and your customers.