WHY IS LOCAL SEO SO IMPORTANT?
Imagine for a moment, you have a website. And you paid a lot for it. But the problem is, no one visits the website! No traffic.
Not only that, if you search for your products or services on any search engine, you don’t show up…but your competition does!
Maybe that isn’t imagination. Maybe that is your reality.
Trying to rank on the search engines can be hard, if you don’t know what you’re doing. It is especially hard if your business is in a competitive industry in a sizable city.
But it’s critical. According to surveys, 72% of local searches result in a visit to a store within 5 miles. Not only that, 78% of local, mobile searches result in a purchase offline!
of local searches result in a visit to a store within 5 miles
of local, mobile searches result in a purchase offline!
Clearly, being found easily online by your customers is just as important for a local business as it is for an online-only business! So what do you do?
What your website needs is Search Engine Optimization or SEO.
WHAT IS SEO?
SEO is the practice or process of getting more traffic of higher quality from search engines organically. That means, without paid advertising.
When done right, SEO will bring more traffic to your website. But, if we had to guess, more traffic isn’t really what you want. More paying customers is what you really want.
SEO is a strategic process that aligns what your website offers, to what your customers are searching for. And, doing it in a way that helps search engines to serve that information to your customers more consistently.
The measure of success here is where your webpage ranks for that keyword. The higher you rank the more chance of getting noticed by your potential customer.
In a recent study 71% of clicks on a search query came from the first page! Almost 68% came from the first 5 results!
If your webpage rank is on page 2 or 3, you’re seeing virtually none of the actual traffic that search term is getting.
If you do any research, you’ll likely hear something along the line of, “SEO doesn’t matter anymore!”
The reality is, huge companies spend huge amounts of money, optimizing their websites to ensure they rank well. If it didn’t matter, why would they invest in SEO?
The reason is: SEO does matter.
In fact, good SEO practice makes your website perform better when you do pay for advertising!
We hope you’re seeing that ranking high is really important to gain organic search traffic!
HOW IT WORKS
Good SEO today requires more than simple techniques or hacks. It requires a strategy.
It starts with understanding who you want to attract and what they are looking for. Then you will need to create content that will attract those prospects.
We have a proven strategy that will help you improve your search ranking. Clearly, we can’t promise that you’ll make it to page 1, but our system will improve your position.
We use both On-Page SEO (adjustments to your website) and Off-Page SEO (building recognition of your website from reputable websites) techniques to help communicate your website’s value in the eyes of search engines to your potential customers.
Why Choose Summation X?
We at Summation X, based in beautiful Coeur d’Alene, Idaho, take great pride in helping our customers improve their online marketing ROI. We want to help you too! We provide both on-page and off-page SEO services which will include:
- Site optimization for local search
- Locally targeted content marketing
- Local Maps optimization
- Geo-targeted landing pages
- Local citation services
- Local competitors analysis
- Local SEO tracking and reporting
- Online reviews & better visibility
Need a boost to your local business?
We would love you to entrust 20–30 minutes of your time with us, to look at what we’re seeing local companies doing to compete, and review your website’s performance.