What if you made a website and nobody checked it out?
Poor web design is a major turnoff for many users. And the vast majority of business owners are not skilled in web design.
Hiring professionals for custom web development is one of the best ways to help your business stand out. Good design aids everything from finding your website to ordering your products and services.
Let’s take a closer look.
What Is Custom Web Development?
Professional web development is one of the most important parts of your business. However, many business owners don’t know how to define it.
Good custom web development helps to make your website look completely professional. This includes things like image and layout as well as the search engine optimization that helps customers to discover your website.
Upgrade vs. Scratch Built
Many businesses think that custom web development will not benefit them if they already have a site. Alternately, they may think that hiring a professional means throwing out any of the aspects of their current website.
Hiring the right web professionals means having it both ways. They can design a great site from the ground up, which is perfect for businesses that are just getting started.
However, these professionals can also provide a sleek and modern update to your existing site. Such an update is affordable and benefits site accessibility.
There are five key benefits to professional web development that will completely revolutionize your business.
Many businesses that try to design their own site use design templates. Such templates have the advantage of letting you quickly design a decent-looking site.
However, other sites may be using the same template as you. It’s even possible for your rival websites to be using the exact same template.
This dilutes your brand messaging and may confuse customers. This is why you need to hire a professional.
A custom website will have a customized look. This lets you not only stand out to customers but to also look much more professional.
Professional designers can fully incorporate existing logos and other images into the design. This helps smoothly promote your brand while also making the site easier to navigate.
Altogether, the benefits of a unique look far outweigh any of the possible drawbacks.
High Search Ranking
Having the best-looking website doesn’t matter if no one can find it. That is the unfortunate reality for most businesses that try to design their own site.
This is because an amateur website will have a very low search ranking for popular engines such as Google. That means customers will be finding links to your competition way before they find links to you.
Custom web development professionals can easily incorporate professional SEO to help users find your site. Additionally, Google’s search engine favors customized websites over anything developed with a template.
A custom website is a bargain when you factor in the importance of a high search ranking. A professional website climbs search rankings and brings more customers in than any professional advertisement campaign.
Best of all, the site is easy to use once they get there!
Many businesses that try to design their own website make things up as they go along. This can make it difficult for customers to navigate the website.
An amateur site looks sloppy and thrown together because the designers did not have a game plan when designing the site. And things like font and layout may not be user-friendly due to changing consumer tastes that the business is unaware of.
Web development professionals begin your site by designing site architecture first. This includes creating a logical and coherent “road map” to everything on your site. Best of all, they update the architecture and roadmap as they work.
The finished product is designed to make it easy for new customers to find everything they are looking for. This is doubly important for when the customers begin sharing your website with their friends and colleagues.
The Importance of Sincerity
The most overlooked design aspect of amateur sites is sincerity. Amateur websites created via template run the risk of looking insincere and non-authentic to customers.
This is important due to changing cultural attitudes. Many customers (especially Millennials) favor businesses they feel are open and honest. Part of this is due to customers wanting to feel like they have a relationship with the business.
Custom web development can help select photos that make your company and products seem authentic and “real.” They can also provide text content that speaks to the needs and desires of your particular demographic.
The end result is that you quickly establish customer trust. This is the most important foundation in eventually establishing the kind of customer loyalty that takes your business to the next level.
It’s an unfortunate reality that you must worry about the safety and security of your site. You want to keep malicious hackers from vandalizing your website or doing anything else that sabotages your brand.
Above all, you want to protect the information of your customers. In an age of constant data breaches forcing them to replace credit and debit cards, customers are longing for a business that makes them feel safe.
One of the main problems of web design templates is that they offer no real security. This includes offering little to no ways to help remotely control aspects of the site.
This means if there is a security breach, you may be stuck waiting for a third party to help you out.
The Bottom Line
Your business has everything to gain when it comes to hiring a custom web development professional. However, you may not be sure which professional you should hire to bring your company forward.
Summation X is the ultimate authority in web design. They are experts in everything from SEO to custom web content development.
Whether you need a brand-new site or just need a professional upgrade, you should contact Summation X today!