eCOMMERCE SEO SERVICES TO HELP YOUR STORE!
According to recent research:
- Google Organic Search accounted for 41% of retail revenue (other major sources included: email, CPC, etc)
- Websites with high mobile traffic had the highest conversion rates
- Every second delay in page load speed creates a 7% drop in conversion!
What do these statistics have in common? Search Engine Opimization, or SEO! More specifically, eCommerce SEO, which has an effect on all of these statistics.
WHY YOUR PRODUCT PAGE WON’T SHOW
A product page that is not optimized will struggle to rank when a potential customer searches for that product. If you’re selling tee-shirts, and the search engines are unsure what sort of product it is, your product will not show up.
Another reason is if one or more of your competitors have more trust and authority with search engines, they will rank higher than you, effectively pushing your product out of view.
If your site loads slowly, or does not work well on mobile phones.
All of these factors can contribute to your site ranking lower.
eCommerce SEO can is a process and system that looks at many performance metrics that will effectively improve your website’s usability by your customers as well as increase the site’s visibility to search engines.
HOW WE DO IT
We at Summation X follow a multi-layered approach to create our best-in-class eCommerce SEO plan for you. In includes the following:
Best-in-class eCommerce SEO Techniques
In-depth Website Analysis
Every aspect of the website’s optimization is covered. We make sure every important aspect of the website is found by your customers while searching for it. AND we ensure search engines love your website!
Competitive Analysis
As part of our eCommerce SEO services, our competitor analysis includes analyzing competitor websites, their strengths, their weaknesses and how your business can outclass them. We analyze how your store can stay ahead of national competition.
Focused Keyword Analysis
Targeting the right keywords is critical for every eCommerce store. You may be losing out on potential customers if they do not find you. Thus, your business needs an effective keyword analysis to drive effective traffic. We help your store with effective keyword campaigns.
Strategic Content Development & Marketing
Search engines prefer active websites. We will help you create a content strategy that will engage your customers and be sustainable.
Valuable Link Building Strategies
Search engines prefer high authority websites. It is important that your website’s inbound links are reputable. We seek out highly authoritative links for your website through research tools and experience that helps build a solid link building strategy.
Comprehensive Ranking & Traffic Reports
eCommerce SEO reports are a proof of our work. We keep our clients informed at every stage. We provide reports that help you understand your keyword rankings, traffic to your website and acquired links.
Our eCommerce SEO Process
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1
Understanding User Requirements
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2
SEO Audit
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3
Competitor Analysis
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4
Keyword Research
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5
On-Page Optimization
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6
Off-Page Optimization
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7
Monitoring & Reporting
You don’t have to dig deep to hear voices say, “SEO for eCommerce is dead!” But the reality is, 41% of online retail revenue comes from organic search results! And the highest performing stores are optimizing their content to be sure they are providing exactly what their customers are searching for.
We would love to help you improve your eCommerce store’s performance! Please contact us to schedule a discovery call today!