With so much focus on PR and off page SEO these days, most companies are forgetting about good old fashion on page SEO services.
This can’t happen. If you’re ignoring your own site, any traction or cloud you build off-page will probably be wasted.
So just in case you have forgotten the value of on page SEO, here are the seven most important benefits for your website and your brand.
1. Greater Search Engine Visibility
Duh. This is always the bottom line. You want your brand to rank higher than the other guys.
Google still places a lot of value on your on page SEO services. And they will reward you if your title tags, meta descriptions, and internal linking tactics are on point.
This is especially true if you run an online store. The emergence of services like Shopify have made it easier than ever for people to sell their goods online, and optimize each product page. but it’s not turnkey. You still need to do the work.
You still need a rock solid on page SEO strategy, for each one of your individual product pages to be optimized. If you’re not doing this, you’re wasting an opportunity to optimize a lot of quality content that should be found by search engines.
2. Attract and Convert More Leads
This goes hand-in-hand with the previous point. The better you’re on page SEO strategy, the more business Google is going to send your way.
If your quality organic links are showing up in the search engine’s, that means qualified leads are going to show up in your sales funnel.
3. A Better User Experience
As Google gets smarter, it’s taking the user experience into account. It’s rewarding the mobile pages that provide a good user experience and gives the searcher what they’re looking for.
So through the process of building a thoughtful on page SEO strategy, you’re also optimizing your website architecture for a strong user experience.
If your site provides a strong and streamlined user experience, you will be rewarded with more respect from Google. And that means more traffic, more qualified leads, and a stronger chance of converting these leads.
On the other hand, a bad user experience is a nightmare. Users come to you ready to buy, but they can’t find what they’re looking for, so they leave your site unsatisfied and ready to spend their money with “the other guys.”
A high bounce rate like that will absolutely murder your SEO clout while you gift wrap qualified leads for your competition.
4. On Page SEO Services are Often Faster
Off page SEO takes time. If you’re focusing on getting external links and guest posts on other people’s site, you’re now working on their schedule.
It’s an extra step. You need content to be approved by your own internal team, plus the target site’s editorial approval. And if you don’t meet their guidelines, they may kick the content back to you for you to fix it. This obviously adds more time.
But, your on page SEO services team has one level of approval (you) to make changes or add content. As a result, the workflow moves a lot faster and you can get a lot more done when you’re not waiting on another organization’s green light.
5. You’re in Control
This dovetails off the previous point. You are in total control when you focus on on page SEO services as opposed to sending your content “out there” and hoping for the best.
This enables you to do more with your own content. Let’s take a blog post for example. If your blog isn’t performing as well as you hoped, you can try things like A-B testing. You can tweak the headlines and images to see if that helps.
That’s not something you can do with off page SEO efforts. Once the content is out of your hands, it’s pretty much out of your control.Success in SEO is maintained, not achieved. Click To Tweet
Success in SEO is maintained, not achieved. You need to constantly be testing your pages and making changes in response to what’s working and what’s not.
6. You’re Simultaneously Building Your Brand
Your on page SEO services and tactics need to be a documented part of your brand guidelines.
That means you’re creating a meticulous process (ie., how to tag, title, and link) for building new pages and blog posts that everyone has to follow. This ensures a new hire can follow these steps and make sure everything is as it should be.
This leads to an organizational commitment to your brand guidelines and doing all the right things every single time. You’re not just doing things to do them. There is a plan, a process, and a desired outcome with every step.
7. You Can Revive an Underperforming Site
If your on page tactics are solid, you’re going to get way more life out of your website.
Too many companies have underperforming websites and completely scrap them, assuming they need to blow it up and build it again. That’s not always the case.
Some simple tweaks to your on page SEO tactics on your existing site may breathe new life into it. Suddenly, your ranking on Google will skyrocket and the leads may finally start pouring in.
Let Us Show You How to Marry On Page and Off Page SEO
You really need the perfect mix of both SEO tactics to create a site that gets found and produces leads.
Let us show you how to do it! You can click here to get a free consultation.